• Build an Integrated Marketing Plan

    It is about getting the right message to the right audience via the right methods and media
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I help SMB owners, entrepreneurs, infopreneurs figure out how to communicate effectively with their most effective audience.

  • I believe in marketing strategically and efficiently. I help my client think critically about their business, products and/or services, and their target audiences.
  • I am a little obsessed with marketing consistently and a huge advocate to help business owners to STOP playing marketing roulette and to develop and implement a marketing plan

rach circle

Ok - well this is kinda one of those good news /  bad news situations. Except that I do not think it is bad new at all... it is exciting news, but incomplete news... 

"TELL ME .... WHAT IS IT!!!"

OK, OK. Marketplace Maven no longer provides complete turn-key digital marketing agency services. BUT (drum roll please) we (technically, I) are building a new company - kind of like a sister company....

We have a name (no I am not going to tell you yet)... we do not yet have a legal business entity, or office space, or even our own website. So this is pretty ground level start-up stuff going on over here. I am teaming up with a bunch of other freelancers/creatives to form a brand new type of agency. We like to think of ourselves as a "non-agency", we will be establishing ourselves as an employee-owned co-operative (because we are artists and kinda granola/hippie in the share-the-wealth way). 

We believe that if we create a collaborative creative environment (with a completely flat corporate heirarchy) we will be able to offer the same creative services that the "real" ad agencies offer but at a price that is affordable to the small/local business owner. 

So you will be able to hire me and my team to not only to write a  marketing plan for you- but also execute it. We are dying to create fun, creative, status-quo-shattering content.  Of course, ideally our clients will  clients will hire us on retainer to execute the day-to-day tasks/marketing activities that need to happen in accordance of a marketing plan. These marketing activities (which can also be purchased ala carte, or on aper-project basis) include:

  • Marketing Consultation
  • Website development & design
  • Content Strategy / website content architecture
  • Brand Strategy
  • Graphic Design (logo design, collateral design, social media graphics, blog graphics, infographics, custom illustration)
  • Video Production (web, broadcast commercials, animation)
  • Music & Audio Production
  • Social Media Strategic Planning (and training)
  • Copywriting (blog ghostwriting, social media ghostwriting, script writing, ebooks, white papers, ect)
  • Event Management (tradeshows or local community involvement events)

My Favorite Marketing Soap Boxes . . .

  • Brand Strategy

    Before you build an awesome website or social media presence, you should have a crystal clear idea of who you are, what you offer, and to whom. This goes beyond brand consistency logo and colors - while it is obvious that you need to have a consistent look- you also need to have a consistent message and offer. I tend to think of this as step zero - what you need to do before you launch any type of marketing campaign.
  • Website Development

    I actually prefer to call this content strategy - but I don't think it is colloquial enough. Building a pretty website is easy, especially with tools like WordPress or Joomla. However, you need more than a pretty website - you website should be your hardest working salesperson. Your website needs to be a tool for communication your special offer(s).
  • Social Communication

    Social Media Marketing goes waaaaay beyond creating a Facebook page, Pinterest or Twitter account. Yes, there are some marketing stats and best practices (which I share on my blog). But the real thing, is learning to develop a unique voice and position for your brand. We already know that people buy from people they know/like/trust ect… Lets use social platforms encourage your audience to get to know you.
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