Why a Fan Page is Better for Business than a Facebook Group.
Facebook offers profile, pages and groups.
There is a big difference between a Fan Page and a Group. They both can be useful but have drastically different functions. To create either, you must have a personal profile on Facebook. You do not want to create a profile for your business or else you will be in violation of Facebooks Terms of Service and will risk having that profile deleted.
Both pages and groups can give your business an identity on Facebook which strengthens your brand. Current customers or even potential customers can become fans of your page or join your group. The great thing about this is that every time someone becomes a fan of your page or joins your group all of their friends see that they have become a “fan” Or “member”. This often attracts other followers as well as creates a buzz for your page or group.
We admin both fan pages and groups, and for the purpose of business and branding we prefer building fan pages. We do not recommend that a small business start a “group”.
Should I Be Blogging?
What are blogs and do I need one?
Originally, blogs, Also known as weblogs, were designed almost like an online diary. Popular blogging websites were Blogger, LiveJournal, TypePad and even MySpace.
However, over the course of time blogs have evolved from angst ridden teenage journal entries. (Yes, we have had clients who thought blogs were only for teenagers to talk about what they did from day to day) Teenagers may still use blogs, but so do politicians, reporters, movie critics, and small and large businesses. We usually suggest to our clients not to think of it as a “blog” but more as a platform to publish regular content and articles.
What Kind of Website is Right For Me?
What Kind of Website Do I want?
“I don’t get it? I thought all websites where the same. Why do I have to decide what type of website to build? “
There are many different types of web building tools and content management systems, there is not one piece of software that can design, build, and manage everything. That is the primary reason why you need to know what kind of website you want before your web designer can start building or designing.
Social Media and Your Business
Part One: What is Social Media
You have heard about it right? Social Media. Do you understand it or is it overwhelming? ‘Social media’ is the new buzz term. Everybody is doing it, and why? Because it can generate masses amount of traffic to your website, which can easily turn into revenue.
So, what exactly is social media and how do you do it?
Well, it is all about non-passive user participation. Social media participation is becoming an essential tool in networking with professional contacts, making new contacts, recruiting employees, and keeping in touch with the world. If you are not participating in the top social media and networking sites, the world is leaving you behind.