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Blogs are an effective way to create an online presence for small businesses. It's a great way to increase your search engine optimization because having a blog on your business website increases traffic and awareness of your brand. A blog can be easily implemented in your website by using a content management system like Wordpress or Joomla, this implementation will keep your target audience coming back for more great content. Here are ten ideas to bring in the traffic your blog needs to survive the search engines and your target audience.
Fresh Content: No one wants to visit a blog day after day and see the same posts. Update your blog content at least weekly, your traffic will increase and target audience will be happy. This will be easier if you write several posts ahead of time and upload them at the appropriate times.
Article Marketing: Use your brand to it's full potential. Write articles that are related to your business and that will be useful for your target audience. Create content not only for your blog but also to be submitted to article directories. Use the resource box to advertise your brand so people can find you.
Social Media: These sites are everywhere. Join Facebook, Squidoo, Twitter and/or a dozen others and make connections. You can join groups of like-minded people who are also small business owners and entrepreneurs.Viral Marketing: This is where you spread the word about your brand. Talk to friends, family and even strangers. Give out business cards that have your blog address on them.
RSS Feeds: RSS stands for Really Simple Syndication. Readers can subscribe to your feed and get email updates when new content is posted. It is an easy way for them to keep up with your blog without spending all day online.
Submit Blog to Search Engines: Doing this allows your blog to be ranked. Google and Yahoo! are two of the most popular search engines you want to crawl your blog pages. It doesn't guarantee top ranking, though. You'll have to do a little more work for that.
Join Forums: Right now you are marketing yourself to find traffic and then profit. Become a member of business forums; work at home forums and others to meet new people and share ideas. You can add a link to your blog in the signature line so others can find you.
Visit other blogs: Show your appreciation to those who visit you by also posting comments on their blogs. It is a kindness that shows others you are not just out to advertise your blog alone. Add links to your blog in your comments.
SEO Marketing: Whatever you write, use relevant keywords. Keyword density between three and ten percent is good for getting higher page rankings in search engines. Base your keywords on a research you do to find the most popular words used in search engines for your brand.
Social Bookmarking: Submitting posts to social bookmarking sites allows others who are members of those sites to track you back to your brand.
Using any of these ideas will start the traffic moving in your direction. It takes time but you will build the readership you want.