Marketplace Maven Blog

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Why is Guru a Four Letter Word?

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Its ok to be a Guru.When I was in grade school I remember listening to a Children’s radio station (Radio Disney – are they still around?) that played a song that went something like this:

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Many marketers today think of banner ads as the advertising tool of yesterday. When the Internet first took off, banner advertising was popular and in demand. As people started to develop "banner blindness" and started ignoring ads, the popularity of banner advertising has declined.

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Facebook Ads for Branding

Posted by on in Marketing

There are few platforms on the Internet with demographic data as accurate as Facebook. Unlike data from other sites, like Google or Advertising.com, Facebook users actually provide all their demographic information because it is a social media platform. As a marketer and a small business owner, that's a goldmine. A lot of advertising dollars spent on branding is wasted because people who aren’t in your target market see the ads. How many times have you seen a commercial on TV for a product you didn't care about? Facebook is different, again because it is a social media platform and the users provide the information. Facebook allows you to focus your branding in to only your target market. Your brand will be constantly exposed to the right people -while they are being social-, without you having to spend advertising dollars on the wrong people.

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Success Strategies

Posted by on in Marketing

Building a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a powerful positive; yes you can do it, mindset.
Easier said than done, right? Here are some tips to help you create and sustain a powerful positive mindset so you attain the success you desire.

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Blog for your brand

Posted by on in Marketing

Blogs are an effective way to create an online presence for small businesses. It's a great way to increase your search engine optimization because having a blog on your business website increases traffic and awareness of your brand. A blog can be easily implemented in your website by using a content management system like Wordpress or Joomla, this implementation will keep your target audience coming back for more great content. Here are ten ideas to bring in the traffic your blog needs to survive the search engines and your target audience.

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