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With some strategy, Twitter can boost your connections and website traffic. Social Networking can be thought of as a live networking event where you can jump into a conversation at any time. It's not only a great tool for communicating information to followers but it is also for engaging with them. Twitter is no different from a live networking event. Most people, even those who are on Twitter frequently, use it only for posting content, not for starting a two-way conversation. This is equal to walking into an event and talking at people and not listening to their responses. It just doesn't work. Since we have been using Twitter, we have honed in on a few features that help small businesses make better connections and build brand exposure. Here are a few things we have learned about Twitter that could help improve your small business marketing strategy:
Use Twitter’s advanced search option to find opportunities. The advanced search opportunities at search.twitter.com helps you search keywords people would use in conversations that is related to your business or topic of choice. Once you find these keywords in posts, you can reach out to the person who tweeted them to say hello, ask to connect and start building a twitter relationship. The search function also allows you to target tweets demographically so you can stay within your local community. This helps local small businesses reach out to tweeters in their area.
Tweet often to boost search-engine optimization. Tweeting often not only helps you to stay active on newsfeeds but also improves your ranking in online searches. Be sure to use keyword-rich phrases related to your small business marketing strategy in your tweets as often as possible. Each tweet is searchable within the search engines, so make them count.
Reach people on mobile phones. With mobile messaging becoming one of the best ways to connect with your target audience, an option on Twitter will allow you to have your tweets directly sent as a text to your followers. Whenever you post a tweet, if someone has subscribed to your tweets from his or her mobile device, they will automatically receive your tweets on that device.
Change post headlines each time you tweet them to boost traffic and your click rate. Increase traffic to new (or old) blog posts or other content you share on Twitter by tweeting them 10 to 20 times using slightly different headlines each time. Twitter is excellent for ongoing live traffic around the clock so posting more than once gives you a better chance of getting most of your followers to see you tweet in their newsfeed. Changing headlines can attract different people and, if you post at different times, you can reach people in more time zones.
Twitter can help you discover what your target market is talking about and searching for. And when used correctly, it can boost your connections and website traffic.
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