Marketplace Maven Blog

This is some blog description about this site

Subscribe to this list via RSS Blog posts tagged in Ethics

Piracy: Innovation versus Ethics. (Part III)

Posted by on in Marketing

Does Piracy Hinder Innovation?

Many opponents to piracy believe that piracy hinders innovation. The thought is that if “firms know that their products will be pirated, they have no incentive to innovate. For firms piracy means indeed that they won’t get any “reward” for their innovation, and that as they are experiencing a smaller amount of sales, their revenues won’t cover the R&D expenses.” (Rayna, 2004) There is no doubt that piracy, in all forms, “has increased over the past years, [yet] the firms producing digital goods remain highly innovative. What’s more [these] types of firms certainly stand among the most innovative firms. For example, Microsoft, despite piracy, keeps releasing new software.” (Rayna, 2004)

...
Hits: 6390
0
Continue reading 0 Comments