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Website Traffic in 5 easy steps

Online, one of the most significant keys to success is getting website traffic. The more visitors your target audience sees you, the better your sales and profits. Presumably you have a well-defined brand and you know what keywords your customers are searching for. You also regularly conduct keyword research to stay on top of what is popular specific to your target market. Based on those assumptions here are five quick and easy tips to get website traffic fast! If you don't have those things don't worry, Marketplace Maven can help, focus on one thing at a time and keep reading.

 

Tip #1 Add content to your site on a regular basis.

Content is essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index - without it there is nothing to index or rank. Give your target audience and search engines a reason to visit and index your site. Make a commitment to provide consistent, optimized content and your traffic will soar.

 

Tip #2 Make sure you're actually tagging your keywords.

Do you spend a lot of time optimizing your content and then neglect to tag them on your web page? Tags are where search engines look and if there are no tags they'll pass right by your web pages. Here is a quick brief on tags.

There are a number of tag types including,

  • Title tags
  • Header Tags
  • Meta Tags
  • Alt Tags

 

The main tags you should be concerned with are the Meta Tags and the Alt Tags. The Meta tags are what keywords you are focusing on in your blog post. Most content management systems like Wordpress and Joomla have a section within the post editing view to add specific keywords that is the focus of your post. Take advantage of this section, it is there for a reason. The alt tags are for images you add to your post. This is a great tag to use because it gives your website extra searching power with the images you use.

 

Tip #3 Get valuable and relevant incoming links

The more websites which link to your web pages the more valuable search engines perceive you to be, though not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.

 

There are different types of links.

A direct link looks like a basic website address, for example, www.marketplacemaven.com.

A text link occurs when the web page address is embedded in the text. Readers simply click on the link and are redirected to a new website page.

 

If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a deep link.

You can encourage linking to your website by:

 

  • Adding content to your site
  • Submitting to article directories
  • Publishing press releases
  • Blogging and participating in social networking forums, chat rooms and social media networking sites

 

Tip #4 Be Social!

Now more than ever before, Internet marketing is about building a community and connecting with your target audience, we here it everywhere... Social Media. Whether you offer a forum on your website or you participate in social media networking sites, social networking is a valuable traffic generating tactic. Social media sites like Facebook and Twitter can be powerful tools for generating links and traffic to your site.

 

Get involved- by now you should have a social media profile... start posting comments, links to your site and ideas, which generate conversation. Many chat rooms and forums are industry specific, find those, which cater to your industry, and begin participating. Speak to and connect with your highly targeted audience. Not sure which social media platform is right for your business or your target audience? Don't worry, Marketplace Maven can help!

 

Tip #5 Advertise for more exposure and traffic

Advertising, when handled strategically, can be used to promote your content and products or services. PPC advertising (which stands for pay-per-click) is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once you've honed your PPC ads (which can take a couple of trial runs) the return on investment can be phenomenal in terms of traffic and purchases.

 

For maximum results, let us create your Marketplace Maven RoadMap, which includes traffic and SEO strategy to determine what's best for your business. We can help you structure your plan and your goals and then take the necessary action to get results. Even if your not ready to start working with us on a project or monthly basis, make sure you take advantage of these five traffic and search engine tips to connect with your target audience and boost your business.



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Guest Friday, 24 March 2017