Analyzing your Strengths and Weaknesses
Strengths, Weaknesses, Opportunities and Threats (SWOT)
Keep your Friends Close… and your competition closer! Contrary to what some may say, growing a business is not a blood sport. It is not about killing the competition or winning at all costs. The fact is, successful competitors tend to meet on a more common ground, sometimes collaborating one day and bidding against each other the next. The key to winning market share is to differentiate your company by providing products, services, or solutions that your best prospects will find more desirable than what is offered by your competition.