Understanding your Unique Selling Point
Positioning Your Business
In order to set your online business apart from the many, many other businesses like yours, it is important to have a Unique Selling Point (USP). When you have a unique selling point, our prospects and clients will be much less likely to compare your unique product or service to others based purely on price. A Unique selling point can be a fact about your product or business, or it can be a perceived specialty or differentiation
Positioning is about making your offering different from, and more valuable than, your competitors’ offerings–and placing that idea in the minds of a target group of customers. Positioning attracts customers by creating a positive and unique identity for your company and its offerings. Positioning is vital for distinguishing your offering from everybody else’s Positioning Affects Every Aspect of Your Communications–And Your Business