About Marketplace Maven
A Revenue Architecture Firm Built by Two Systems Thinkers
Marketplace Maven designs the system behind revenue. We look across all five systems — Positioning, Authority, Conversion, Lifecycle, and Visibility — to find where growth is being supported and where it’s quietly leaking. Because the leak is almost never where the symptom shows up. For the companies that hire us, that means less guesswork, less improvising, and revenue that’s easier to predict and easier to trust.
We believe businesses grow better when the system behind revenue is designed on purpose
Revenue Architecture isn’t just a framework. It’s a way of seeing — how positioning, lead flow, sales, and visibility either work together, or quietly work against each other.
Most growing businesses don’t lack effort. They lack shared structure. Teams work hard, but processes evolve unevenly, handoffs get improvised, and too much of how the company runs lives in someone’s head instead of a system. That’s not a people problem. It’s a design problem — and design problems can be fixed. We help founders replace fragile growth with systems that are clearer, measurable, and something a team can actually run without the founder in the room.
Marketplace Maven was built at the intersection of growth and systems
Marketplace Maven was built by two people who spent years working inside different parts of complex organizations and kept tripping over the same thing: growth systems rarely break in one obvious place. They break across handoffs, silos, unclear ownership, and processes nobody designed to work together — they just accumulated.
Rachel comes from marketing, communications, and revenue strategy. JP comes from software, product, and delivery. One learned to spot where messaging, lead flow, and sales start to drift apart. The other learned to see where structure and execution buckle under complexity.
Put those together and you get how we work. We don’t just look at growth from the outside. We look at how the system behaves underneath it — where it’s holding, and where it’s quietly compensating.
Explore the Revenue Health Matrix™
Meet the people behind Marketplace Maven
Two systems thinkers, two different professional paths, one shared instinct for how businesses actually work. Our backgrounds don’t look alike, but the pattern recognition is the same: we’ve both spent years watching strategy, structure, and execution fall out of alignment — and learning what it takes to bring them back.
Rachel Bjerstedt
Rachel brings a growth and communications lens shaped by work across marketing, brand, content, revenue operations, and fast-moving organizations where strategy and execution often evolve at different speeds. She is especially attuned to where positioning becomes unclear, where lead flow and sales stop matching the story the business is telling, and where growth becomes too dependent on memory or improvisation. Her work focuses on helping businesses turn scattered activity into clearer systems, stronger alignment, and revenue that is easier to understand and manage.
Ralph (JP) Jean-Pierre
JP brings a systems-first lens shaped by experience in software, product, delivery, and more structured corporate environments where process, complexity, and execution discipline matter. He is trained to see where work breaks down between planning and delivery, where teams lose alignment, and where good ideas fail because the underlying system cannot support them. His grounded, sprint-oriented approach helps turn abstract business problems into clearer structure, stronger ownership, and execution that can actually hold.
Industries and environments that shaped our perspective
Our experience spans wildly different industries, business models, and levels of organizational complexity — education, medical and healthcare-adjacent environments, SaaS, B2B, B2G, B2B2C, manufacturing, finance, insurance, and regulation-heavy systems.
On the surface, none of them look alike. Underneath, the pattern was almost always the same: unclear ownership, siloed teams, shifting definitions, and solutions that made perfect sense in a meeting and fell apart in execution. That range is a lot of what shaped Marketplace Maven — and it still informs how we approach Revenue Architecture today.
Education and learning systems
Experience across K–12, higher education, and multi-stakeholder environments where messaging, enrollment, operations, and delivery all need to stay aligned.
SaaS and technical organizations
Work inside software, product, and B2B environments where growth depends on clear positioning, structured execution, and systems that can support change.
Healthcare, insurance, and regulated environments
Exposure to medical, insurance, finance, and compliance-heavy settings where complexity, process, and operational clarity are not optional.
From fast-growth to corporate complexity
Experience ranging from smaller, fast-moving organizations to larger bureaucratic systems, all of which revealed how easily execution breaks down when structure does not keep pace.
Cross-functional delivery and execution
Repeated exposure to Coordination Friction™ — the drag that builds between teams: unclear ownership, inconsistent handoffs, and projects that change shape somewhere between strategy and implementation.