About Marketplace Maven
A Revenue Architecture Firm Built by Two Systems Thinkers
Marketplace Maven helps growing businesses design the system behind revenue. We look across positioning, lead flow, sales structure, content, and visibility to identify where growth is being supported and where it is quietly leaking. For the companies that hire us, that means less guesswork, less founder dependency, and a clearer path to more consistent revenue.
We believe businesses grow better when the system behind revenue is designed on purpose
Revenue Architecture is not just a framework. It is a way of seeing how positioning, lead flow, sales structure, and visibility either work together or quietly work against each other.
Most growing businesses do not lack effort. They lack shared structure. Teams work hard, but processes evolve unevenly, handoffs become inconsistent, and too much critical knowledge stays in people’s heads. Marketplace Maven exists to help founders replace that kind of fragile growth with systems that are clearer, more measurable, and easier for a team to actually run.
Marketplace Maven was built at the intersection of growth and systems
Marketplace Maven was built by two people who spent years working inside different parts of complex organizations and kept running into the same problem: growth systems rarely break in one obvious place. They break across handoffs, silos, unclear ownership, and processes that were never designed to work together.
Rachel comes from marketing, communications, and revenue strategy. JP comes from software, product, and delivery systems. One learned to spot where messaging, lead flow, and sales begin to drift. The other learned to see where structure, process, and execution break down under complexity.
Together, that combination shapes how we work. We do not just look at growth from the outside. We look at how the system behaves underneath it.
Explore the Revenue Architecture Framework
Meet the people behind Marketplace Maven
Marketplace Maven was built by two systems thinkers with different professional paths and a shared instinct for how businesses actually work. Our backgrounds are different, but the pattern recognition is similar: we both spent years seeing where strategy, structure, and execution fall out of alignment — and what it takes to bring them back together.
Rachel Bjerstedt
Rachel brings a growth and communications lens shaped by work across marketing, brand, content, revenue operations, and fast-moving organizations where strategy and execution often evolve at different speeds. She is especially attuned to where positioning becomes unclear, where lead flow and sales stop matching the story the business is telling, and where growth becomes too dependent on memory or improvisation. Her work focuses on helping businesses turn scattered activity into clearer systems, stronger alignment, and revenue that is easier to understand and manage.
Ralph (JP) Jean-Pierre
P brings a systems-first lens shaped by experience in software, product, delivery, and more structured corporate environments where process, complexity, and execution discipline matter. He is trained to see where work breaks down between planning and delivery, where teams lose alignment, and where good ideas fail because the underlying system cannot support them. His grounded, sprint-oriented approach helps turn abstract business problems into clearer structure, stronger ownership, and execution that can actually hold.
Industries and environments that shaped our perspective
Our experience spans very different industries, business models, and levels of organizational complexity. We have worked across education, healthcare-adjacent and medical environments, SaaS, B2B, B2G, B2B2C, manufacturing, finance, insurance, and regulatory-heavy systems.
Those contexts may look different on the surface, but the underlying patterns were often the same: unclear project definition, siloed teams, shifting ownership, and solutions that made sense in theory but broke down in execution. That range of experience is part of what shaped Marketplace Maven and continues to inform how we approach Revenue Architecture today.
Education and learning systems
Experience across K–12, higher education, and multi-stakeholder environments where messaging, enrollment, operations, and delivery all need to stay aligned.
SaaS and technical organizations
Work inside software, product, and B2B environments where growth depends on clear positioning, structured execution, and systems that can support change.
Healthcare, insurance, and regulated environments
Exposure to medical, insurance, finance, and compliance-heavy settings where complexity, process, and operational clarity are not optional.
From fast-growth to corporate complexity
Experience ranging from smaller, fast-moving organizations to larger bureaucratic systems, all of which revealed how easily execution breaks down when structure does not keep pace.
Cross-functional delivery and execution
Repeated exposure to the friction that happens between teams: unclear ownership, inconsistent handoffs, and projects that change shape between strategy and implementation.