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Build an Integrated Marketing System

Brand Awareness

Lead Generation

Thought Leadership

Community Involvement

t is about getting the right message to the right audience via the right methods and media

Brand Strategy

Before you build an awesome website or social media presence, you should have a crystal clear idea of who you are, what you offer, and to whom. This goes beyond brand consistency logo and colors – while it is obvious that you need to have a consistent look- you also need to have a consistent message and offer. I tend to think of this as step zero – what you need to do before you launch any type of marketing campaign.

Content Strategy

Building a pretty website is easy, especially with tools like WordPress. However, you need more than a pretty website – you website should be your hardest working salesperson. Your website needs to be a tool for communication your special offer(s).

Communication Strategy

Social Media Marketing goes waaaaay beyond creating a Facebook page, Pinterest or Twitter account. Yes, there are some marketing stats and best practices (which I share on my blog). But the real thing, is learning to develop a unique voice and position for your brand. We already know that people buy from people they know/like/trust ect… Lets use social platforms encourage your audience to get to know you.

How It Works

Hi

I’m Rachel, Digital Strategist.

I help SMB owners, entrepreneurs, infopreneurs figure out how to communicate effectively with their most effective audience.

My Approach

Customer/Audience Persona

I believe in marketing strategically and efficiently. I help my client think critically about their business, products and/or services, and their target audiences.

Follow the Customer Journey

I am a little obsessed with marketing consistently and a huge advocate to help business owners to STOP playing marketing roulette and to develop and implement a marketing plan

Consistency Communication

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From the Blog

[Infographic] Social Media Explained with Alcohol

Nov 5, 2020

[Infographic] Social Media Explained (With Coffee)

Sep 5, 2012

I was inspired by the viral image of the whiteboard and donut analogy... I wanted to share something prettier than a whiteboard... and I like coffee more than donuts. So here you go!

[Infographic] 5 Social Media Marketing Mistakes

Aug 5, 2012

Jumping Into Social Media without a Plan! Many companies and small business owners dive into social media because they know everyone else is doing it... so they haphazardly start creating Facebook Pages, Twitter Profiles, YouTube channels, and accounts to any – and...