Build an Integrated Marketing System
t is about getting the right message to the right audience via the right methods and media
Before you build an awesome website or social media presence, you should have a crystal clear idea of who you are, what you offer, and to whom. This goes beyond brand consistency logo and colors – while it is obvious that you need to have a consistent look- you also need to have a consistent message and offer. I tend to think of this as step zero – what you need to do before you launch any type of marketing campaign.
Building a pretty website is easy, especially with tools like WordPress. However, you need more than a pretty website – you website should be your hardest working salesperson. Your website needs to be a tool for communication your special offer(s).
Social Media Marketing goes waaaaay beyond creating a Facebook page, Pinterest or Twitter account. Yes, there are some marketing stats and best practices (which I share on my blog). But the real thing, is learning to develop a unique voice and position for your brand. We already know that people buy from people they know/like/trust ect… Lets use social platforms encourage your audience to get to know you.
I’m Rachel, Digital Strategist.
Follow the Customer Journey
From the Blog
I was inspired by the viral image of the whiteboard and donut analogy... I wanted to share something prettier than a whiteboard... and I like coffee more than donuts. So here you go!
Jumping Into Social Media without a Plan! Many companies and small business owners dive into social media because they know everyone else is doing it... so they haphazardly start creating Facebook Pages, Twitter Profiles, YouTube channels, and accounts to any – and...